B12 is an AI website builder for service businesses that pairs automated design with human experts and business tools.
B12 generates a professional website draft in minutes using AI, then lets you refine it yourself or with help from B12’s in-house design experts β a hybrid model few builders offer. Beyond the site, it bundles online scheduling, payments, email marketing, intake forms and documents into an operating system for service businesses. SEO tools and copywriting assistance help attract clients, and the platform handles hosting and maintenance. It targets professionals who want outcomes, not design projects.
B12 offers a free draft experience and paid plans monthly or annually, with higher tiers adding more business tools and expert assistance.
Consultants, lawyers, accountants and other service professionals who want a credible web presence plus client-facing tools in one managed package.
Consultants and law firms get an AI-drafted site complete with intake forms and scheduling, then refine copy with AI assistance. Service businesses use built-in invoicing and email marketing to run operations from the same platform.
Answer a short questionnaire about your business, review the generated site and publish; B12’s experts can refine it further.
Building a draft is free; publishing and business features require a paid plan.
B12 focuses on its integrated suite; programmatic access is limited to integrations.
Versus pure AI builders like Durable, B12 adds human expert help and deeper business tooling at a higher price point.
Plans are monthly subscriptions with tiers by features; the AI generation itself is part of onboarding.
Yes, the generated site is fully editable in the visual editor, and AI tools help iterate copy and layout.
Beyond the website, B12 bundles intake forms, scheduling, invoicing, email marketing and contacts so service businesses can run operations without stitching tools together.
Plans are monthly subscriptions tiered by features; the AI generation and expert assistance are part of the onboarding experience rather than separate line items.
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