Brand24

Brand24 is an AI-powered social listening platform that tracks brand mentions across the web and social media and turns them into actionable marketing insights.

Overview

Brand24 monitors millions of sources — news sites, blogs, forums, social platforms, podcasts and reviews — for mentions of your brand, competitors and keywords. Its AI layer then does the analyst’s work: sentiment analysis, mention scoring (Influence Score), automated topic grouping and an AI insights assistant that summarizes what changed and why. Alerts flag PR crises early, while dashboards track share of voice, reach and engagement over time. Marketing teams use it for reputation management, campaign measurement, competitor benchmarking and finding journalists or creators already talking about their space.

PR teams set up projects for brand names, executives and competitors, then rely on daily digests and storm alerts to stay ahead of narratives. The AI insights assistant narrates week-over-week changes — which topics drove sentiment shifts, which authors amplified them — and influence scoring prioritizes outreach targets. Agencies report share-of-voice dashboards to clients, and exports feed into reporting decks without manual data pulls.

Key Features

• Real-time mention monitoring across news, social, blogs, forums and podcasts
• AI sentiment analysis and automatic mention grouping by topic
• AI Insights assistant that narrates trends and anomalies
• Influence Score to prioritize high-impact mentions and authors
• Storm alerts for sudden spikes in negative or viral mentions
• Competitive analysis and share-of-voice reporting with exports
• Daily digests and storm alerts for narrative monitoring
• Share-of-voice reporting with client-ready exports

Pricing

Brand24 offers a free trial, then tiered subscriptions based on keywords, mentions per month and seats — typically starting around $79/month for small plans up to enterprise tiers with API access and custom limits.

Who Is It For

It serves marketing and PR teams, agencies and founders who need continuous visibility into brand reputation, campaign performance and competitor moves.

FAQ

Is Brand24 free to use?

A time-limited free trial is available; ongoing monitoring requires a paid subscription.

Does Brand24 offer an API?

Yes, higher-tier plans include API access for pulling mention data into custom dashboards and workflows.

How does Brand24 compare to alternatives?

Compared with Mention or Sprout Social’s listening tools, Brand24 is praised for setup speed, alerting and price-to-feature ratio, while enterprise suites add deeper CRM integration.

How far back does Brand24 data go?

Brand24 monitors mentions from the moment projects are created, with historical backfill available on request; the platform’s strength is real-time and ongoing tracking rather than deep archives.