Convertlab

Convertlab is a Chinese marketing cloud that unifies customer data, automation and AI-driven engagement for growth marketing teams.

Overview

Convertlab provides the domestic answer to marketing automation: a customer data platform gathers interactions from web, app, mini-programs and offline channels into unified profiles, and its automation engine orchestrates campaigns across SMS, email, WeChat and push. AI capabilities score leads, predict churn and personalize content selection per audience segment. Journey designers let marketers build multi-step campaigns visually, while analytics attribute revenue to every touchpoint. The platform emphasizes compliance and private deployment options that matter for Chinese enterprises handling consumer data.

Key Features

• Customer data platform unifying online and offline behavior
• Visual journey orchestration across Chinese messaging channels
• AI lead scoring, churn prediction and content personalization
• Revenue attribution across marketing touchpoints
• Mini-program and WeChat ecosystem integration
• Private deployment and compliance options

Pricing

Convertlab is sold through enterprise subscriptions sized by contact volume and modules, with pricing provided through sales consultation.

Who Is It For

It serves Chinese brands and growth teams that need data-driven marketing automation across domestic channels with local compliance.

How It Works

Connect your customer touchpoints — website, app, mini-programs, offline events — and let the CDP unify them into profiles. Build journeys in the visual designer, branching on behavior and scores, and let AI select content and timing per segment. Revenue attribution closes the loop, showing which journeys drive conversion and where prospects drop out.

In Practice

Chinese marketing teams should start by unifying identity across WeChat and web before building sophisticated journeys; without clean profiles, automation amplifies noise. Pilot one lifecycle campaign — onboarding or winback — and measure incremental revenue before scaling. Teams with data-residency requirements can explore private deployment early, since it shapes which channels and features are available.

FAQ

Is Convertlab free to use?

Convertlab is an enterprise platform without a permanent free tier; demos and scoped pilots are arranged with the team.

Does Convertlab offer an API?

Yes, open APIs and connectors integrate Convertlab with CRM, commerce and data platforms used by Chinese enterprises.

How does Convertlab compare to alternatives?

Compared with global marketing clouds, Convertlab natively supports WeChat and mini-program ecosystems that are essential in China.

Does Convertlab support WeChat channels?

Yes, WeChat and mini-program ecosystems are first-class channels alongside SMS, email and push. That coverage is the reason many Chinese brands choose it over global marketing clouds.

Does Convertlab support lead scoring?

Yes, AI scoring models rank leads by conversion likelihood using behavioral and profile data, feeding prioritization into sales workflows. Scores update continuously, so priorities shift as prospects engage with campaigns.