Dataro

Dataro turns donor data into ranked, next-best-action lists so fundraising teams know exactly who to contact and how.

Overview

Dataro applies machine-learning propensity models to nonprofit donor databases, scoring supporters for likelihood to give, upgrade, churn or respond to a channel. Instead of dashboards to interpret, teams receive ranked action lists ready to execute.

Working since 2017 with CRMs including Raiser’s Edge, Salesforce Nonprofit Cloud and others, Dataro reports strong accuracy in top-decile targeting. Its newer Fundraising Intelligence layer adds benchmarking against sector peers. It is a specialist tool for data-driven fundraising programs at mid-size and large nonprofits.

Fundraising teams routinely under-use their data: donor files contain years of giving behavior, yet segmentations are coarse and appeal lists are built on recency heuristics. Dataro’s machine-learning models score supporters for specific propensities — likely to give, to upgrade, to churn, to respond to a channel — then output ranked lists that map directly to actions: who to call this week, who to mail, who to steward. Because the models sit on top of existing CRMs, adoption does not require replacing systems. Teams report top-decile targeting accuracy that materially improves campaign economics. The Fundraising Intelligence layer adds benchmarking against sector peers, helping leadership see program performance in context.

Because recommendations arrive as ranked actions rather than abstract scores, teams skip the interpretation step entirely and spend their time executing appeals and stewardship against the highest-value targets.

The differentiator in this category is personalization grounded in real behavior data, delivered inside the tools teams already use, so insight converts into action instead of another dashboard to check.

Key Features

• Predictive donor scoring for giving, churn and upgrade propensity
• Ranked, execution-ready action lists for fundraisers
• CRM integrations including Raiser’s Edge and Salesforce
• Channel response and next-best-action modeling
• Fundraising intelligence dashboards and sector benchmarking
• Personalized content support for multichannel appeals

Pricing

Dataro pricing starts around $15,000 per year plus per-donor fees, placing it in mid-size and large nonprofit territory.

Who Is It For

Fundraising teams at established nonprofits that want machine-learning targeting on top of their existing CRM.

FAQ

Is Dataro free to use?

No free tier; Dataro offers demos and scoped implementations.

Does Dataro offer an API?

Dataro connects to CRMs and marketing platforms through prebuilt integrations and data warehouse connections.

How does Dataro compare to alternatives?

Compared with CRM add-on scores, Dataro brings specialist fundraising models and action lists, trading general CRM features for predictive depth.