Drip

Drip is an ecommerce marketing automation platform that personalizes email and SMS journeys using customer behavior data and AI.

Overview

Drip is built around understanding shoppers. It captures on-site behavior, purchase history and engagement to drive automated email and SMS flows: welcome series, cart abandonment, post-purchase and winback campaigns. AI features draft subject lines and copy, predict the best send times and identify revenue-driving segments automatically. Its visual workflow builder supports branching based on real customer events, and revenue attribution shows exactly which flows make money. Deep integrations with Shopify, WooCommerce and other stores make setup fast.

Key Features

• Behavior-driven automation flows for email and SMS
• AI copy generation and send-time optimization
• Revenue attribution on every campaign and flow
• Visual workflow builder with event-based branching
• Advanced segmentation from store and engagement data
• Native e-commerce platform integrations

Pricing

Drip prices by number of contacts and messages sent, with all features included on every plan. A free trial lets stores test the platform.

Who Is It For

It serves online retailers and DTC brands that want sophisticated lifecycle marketing without enterprise-suite complexity.

How It Works

Connect your store and Drip begins collecting behavioral data — browsing, cart events and purchases — into unified profiles. Build flows in the visual editor that branch on these events, with AI drafting copy and predicting send times per contact. Revenue attribution closes the loop, showing which flows and campaigns generate orders and which merely send.

In Practice

Start with the three flows that carry most e-commerce revenue: welcome, cart abandonment and post-purchase. Segment before you personalize — behavior-based messages consistently beat batch sends on revenue per recipient. Review attribution monthly and prune flows that show engagement but no orders; sending less usually earns more.

FAQ

Is Drip free to use?

Drip is paid, with pricing scaling by contact count; a free trial is available for evaluation.

Does Drip offer an API?

Yes, Drip offers REST APIs and webhooks for syncing customer data and triggering custom flows.

How does Drip compare to alternatives?

Drip’s e-commerce data model and revenue reporting give it an edge over general email tools for online retail.

Which e-commerce platforms does Drip integrate with?

Drip integrates natively with Shopify, WooCommerce and other storefronts, syncing products, carts and purchase events into customer profiles. That data powers behavior-based flows and revenue attribution, which generic email tools cannot produce without significant custom work.

Can Drip send SMS campaigns?

Yes, SMS joins email in behavior-based flows, letting brands reach customers on the channel each prefers. Attribution covers both channels so revenue reporting reflects the full mix of messaging.