Gravyty

Gravyty uses AI to help fundraisers and advancement teams engage more donors, personally and at scale.

Overview

Gravyty applies AI to frontline fundraising: identifying prospects, prioritizing portfolios and drafting personalized outreach so gift officers can manage relationships with far more donors. Its Raise assistant helps fundraisers take the right next action on every relationship.

Born in higher education advancement and now serving nonprofits broadly, Gravyty also covers alumni and student engagement workflows. The premise is capacity: development teams are chronically understaffed, and AI assistance lets them focus human time where relationships convert.

Frontline fundraising is a capacity game: gift officers with large portfolios inevitably under-contact the donors they cannot get to, and personalized outreach is the first casualty of a busy week. Gravyty’s AI assists exactly there — prioritizing portfolios, surfacing who needs attention and drafting personalized first-touch messages that officers review and send. Institutions report officers engaging several times more donors without losing the personal voice that major gift work requires. The platform also supports alumni and student engagement workflows, reflecting the broader advancement lifecycle. For development leaders, the value is not replacing relationship work but redistributing human time toward the conversations where generosity actually happens.

The governance side matters too: outreach is logged and reviewable, so institutions can scale personalization while keeping stewardship consistent with their standards and donor expectations.

Marketing and engagement tools in this category prove themselves on outcomes — response rates, retention, dollars raised — and on fitting the workflows of lean teams who cannot afford complex administration.

Key Features

• AI prospect identification and portfolio prioritization
• Drafted, personalized donor outreach at scale
• Next-best-action guidance for gift officers
• Alumni and student engagement workflows
• Integrations with advancement CRMs
• Outcome tracking on engagement activities

Pricing

Gravyty is licensed through enterprise agreements scoped to team size and modules.

Who Is It For

Higher education advancement teams and nonprofit fundraisers managing large donor portfolios. Also fits annual giving and alumni relations teams that need scalable, personal outreach across large constituencies, and to advancement leaders measuring portfolio coverage against ambitious campaign goals and event pipelines.

FAQ

Is Gravyty free to use?

No self-serve tier; the company provides demos and onboarding for institutional customers.

Does Gravyty offer an API?

Yes — Gravyty integrates with CRMs and advancement systems through connectors.

How does Gravyty compare to alternatives?

Compared with generic CRM automation, Gravyty focuses on frontline fundraiser workflows, trading marketing breadth for relationship depth.