IFTTT connects 900+ apps and smart devices with simple automations, now extended with AI services and filters.
IFTTT (If This Then That) pioneered consumer-friendly automation: pick a trigger, pick an action, and let it run across apps like Gmail, Slack, Instagram and hundreds of smart home devices. Its AI services let automations call generative models for summaries, captions and content, while filters, queries and multiple actions support richer logic. For individuals and small businesses, it automates everything from social posting to home lighting without code.
IFTTT is freemium with a free plan for a few applets; paid plans add unlimited applets, faster execution and multi-step automations.
Individuals, freelancers and small businesses automating personal and work workflows across many apps and smart devices.
Homeowners automate lighting and climate with location triggers, and freelancers auto-post content and log work hours across apps. Smart device ecosystems interoperate through applets that vendors never built.
Turn on a few ready-made applets from the explore feed, then build your own trigger-action applet for a repetitive task.
Yes — a free plan covers limited applets; power users need paid plans.
Yes — developers can build and publish services on the IFTTT platform.
Versus Zapier, IFTTT is stronger for personal and smart-home automation; Zapier dominates business app workflows.
Free plans run on polling intervals; paid tiers execute faster and support multi-step applets.
Yes, developers can publish services and applets on the IFTTT platform for their users.
AI services can summarize content, generate captions and process text inside automations, adding generative steps to otherwise simple trigger-action flows.
Paid tiers run faster and with more dependable execution; critical business workflows often prefer iPaaS tools built for that context.
Paid tiers run faster and with more dependable timing; free plans poll periodically, which is fine for convenience automations but not critical paths.
Yes — developers publish services on the IFTTT platform, exposing their products as triggers and actions in user-built automations.
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