JiChuang

JiChuang (即创) is ByteDance’s official one-stop AI creative platform for ecommerce marketing, generating ad scripts, video, images and livestream content for Douyin campaigns.

Overview

JiChuang is the AI creative production platform built by Ocean Engine (巨量引擎), ByteDance’s advertising arm. It generates marketing scripts, short video content, product images, digital human livestreams and ad copy optimized for Douyin and Toutiao campaigns. Sellers describe a product and get publishable creative assets tuned to ByteDance’s ad ecosystem.

The platform covers the full creative lifecycle: idea generation, script writing, video editing with AI, one-click multi-format export and performance-oriented optimization suggestions. Because it is native to the ByteDance ad stack, creative produced in JiChuang aligns with what performs in Douyin ads and live commerce.

JiChuang generates scripts, short videos, product images and digital human livestream content tuned for Douyin’s formats and audiences. Its AI editor assembles video from product materials, and one-click export prepares creative for the full range of Ocean Engine placements. Optimization suggestions draw on ByteDance’s advertising data, helping sellers iterate creative that performs in Douyin ads and live commerce.

Key Features

• AI script and ad copy generation for Douyin marketing
• Short video creation and editing with AI assistance
• AI image and product visual generation
• Digital human livestream content creation
• One-click multi-format export for ad placement
• Optimization suggestions based on ByteDance ad data

Pricing

JiChuang is currently free to use, as it supports the Ocean Engine advertising ecosystem.

Who Is It For

Chinese ecommerce sellers, advertisers and creators marketing on Douyin, Toutiao and Ocean Engine platforms.

FAQ

Is JiChuang free to use?

Yes, JiChuang is free — its purpose is to help advertisers produce creative for ByteDance ad campaigns.

Does JiChuang offer an API?

JiChuang is a web platform integrated with Ocean Engine services rather than a public API product.

How does JiChuang compare to alternatives?

Its native integration with Douyin’s ad ecosystem makes creative directly deployable where general AI tools are not.

Is JiChuang integrated with Ocean Engine?

Yes — JiChuang is ByteDance’s official creative platform for the Ocean Engine (巨量引擎) ad ecosystem, aligned with Douyin campaign requirements.

What are the main use cases of JiChuang?

Douyin sellers and advertisers use JiChuang to generate ad scripts from product information, produce short videos with AI editing, create product images and thumbnails and build digital human livestream content. Creative exports are formatted for Ocean Engine placements, and optimization suggestions draw on ByteDance’s advertising data, making it the fastest path from product to running Douyin ad creative.