NetEase Dun (网易易盾) is a Chinese AI-powered content security and risk control platform covering text, image, video and audio moderation plus fraud prevention.
NetEase Dun provides intelligent content moderation built on NetEase’s two decades of risk control experience. Its AI services detect violations in text, images, videos, live streams and audio — including political, pornographic, violent and spam content — and support custom policies for different industries and scenarios. It also offers registration protection, anti-fraud and device fingerprinting capabilities.
Widely deployed across social, gaming, ecommerce and live streaming platforms in China, Dun combines deep learning models with human review workflows, and provides real-time API services with high throughput. Recent capabilities extend to AIGC content detection and large model security.
Dun’s moderation models cover the full multi-modal spectrum — text, images, video, live audio streams — with detection categories tuned to Chinese regulatory requirements and platform norms. Its risk control suite adds anti-fraud capabilities: device fingerprinting, registration protection and behavioral analysis built on NetEase’s operational experience at massive scale. Custom policy configuration lets platforms define their own tolerance thresholds, and human review workflows handle borderline content.
NetEase Dun is priced by usage volume and product modules through commercial agreements; sales teams provide quotes and trial access.
Chinese internet platforms needing reliable, high-scale content moderation and risk control for user-generated content.
Commercial service with trial options; pricing scales with call volume and modules.
Yes — Dun is delivered primarily through real-time APIs and SDKs for integration into content pipelines.
Its depth of Chinese content risk experience and multi-modal coverage make it a default choice for domestic platforms.
Yes — Dun provides real-time moderation for live streaming audio and video, in addition to asynchronous content review.
NetEase Dun covers text including comments, chat messages and user profiles; images including avatars, uploads and live video frames; video content both uploaded and streamed live; and audio including live voice and recorded speech. Detection categories span regulatory violations, pornography, violence, spam and advertising, with configurable sensitivity per scenario. The platform also provides AIGC detection for AI-generated content and large model safety features, supporting both real-time API moderation and asynchronous review workflows with human escalation.
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