Recraft

Recraft is an AI design platform for generating editable vector graphics, icons, and brand-consistent illustrations.

Overview

Recraft stands apart from pure image generators by producing genuinely editable vectors: SVG output with layers, clean curves, and recolorable palettes. It is built for designers who need icon sets, spot illustrations, and brand assets rather than one-off photos. The infinite canvas supports frames, style controls, and brand kits so an entire set stays visually consistent. Recent additions include mockup generation, AI-powered text layout, and a model that matches a reference style precisely.

Key Features

• True vector output (SVG) with editable paths and recolorable palettes
• Brand style training to keep every asset on-model
• Style and composition reference controls for consistent sets
• Infinite canvas with frames, grouping, and collaborative editing
• Mockup generation for products, packaging, and device screens
• High-resolution raster export alongside vector formats

Pricing

Recraft is freemium: a free plan covers basic generation with limited daily credits and public assets, while paid plans unlock private projects, larger credit pools, vector exports, and team features.

Who Is It For

Product designers, brand studios, and marketers who need scalable icon sets and illustration systems rather than photorealistic imagery.

Popular Use Cases

Brand studios generate icon families and illustration systems in a single house style. Product teams create empty-state illustrations and onboarding graphics that stay editable as SVG. E-commerce designers produce mockups and packaging concepts that move directly into layout tools.

Tips for Best Results

Lock a style first with reference images, then generate sets in batches so consistency holds. Always check vector output for stray anchor points before sending to print.

Workflow & Integration

Teams build brand styles in Recraft, generate icon and illustration sets on shared frames, then export SVGs into design systems and code repositories. Because output is vector, assets stay lightweight and themeable in product UI, and the API supports automated asset generation for design systems at scale.

FAQ

Is Recraft free to use?

Yes, a free tier exists with daily credits; paid plans add privacy, vector export, and higher volume.

Does Recraft offer an API?

Yes, Recraft exposes an API for generating and editing images and vectors programmatically.

How does Recraft compare to alternatives?

Recraft dominates editable vector output; Midjourney and Ideogram produce richer raster art but no true SVG control.

Can Recraft replace Illustrator?

It generates and edits vectors but is best paired with a full editor for complex production work.

Does Recraft support brand kits?

Yes, brand style training and shared libraries keep team output consistent.

What formats can I export?

SVG and PNG are standard, with additional raster sizes available on paid plans.

Does Recraft support team libraries?

Yes, shared brand styles and project workspaces keep teams consistent.