Softr

Softr is a no-code app builder that turns Airtable, Google Sheets and databases into client portals, internal tools and web applications — now with AI app generation.

Overview

Softr lets non-developers build real web applications by assembling pre-built blocks — lists, charts, forms, calendars, user portals — on top of their existing data. You connect a data source such as Airtable, Google Sheets, HubSpot or a SQL database, and Softr generates the interface, authentication and permissions around it. Its AI app generator can scaffold an entire application from a text prompt.

Because Softr handles user authentication, roles and granular permissions out of the box, it is widely used for client portals and partner dashboards where data access control matters. Apps are responsive by default and can be published on a custom domain.

Softr’s block-based architecture means apps stay maintainable as they grow: swap a list for a chart, add a payments block or introduce role-based navigation without rebuilding anything. The platform supports conditional visibility, formulas and workflow automations, and its member management system handles signups, invitations and granular permissions — capabilities that typically require custom code. Because Softr reads directly from tools like Airtable and HubSpot, teams keep their existing data workflows while gaining a polished interface for clients and colleagues.

Key Features

• AI generation of full apps from a text description
• Native connections to Airtable, Google Sheets, HubSpot and SQL
• User authentication, roles and row-level permissions
• Dozens of pre-built blocks: lists, charts, forms, calendars
• Custom domains and responsive layouts
• Workflow automation with conditional logic and scheduling

Pricing

Softr offers a free plan for building and testing, with paid plans unlocking custom domains, more app users, advanced permissions and higher data limits.

Who Is It For

Operations teams, agencies and founders who need portals and internal tools on top of existing data without writing code.

FAQ

Is Softr free to use?

Yes, a free plan lets you build and publish with limits; paid plans remove limits and add custom domains and advanced user management.

Does Softr offer an API?

Softr integrates via native data connectors and automation platforms, and supports webhooks for extending apps with external logic.

How does Softr compare to alternatives?

Compared with general no-code builders, Softr is faster for data-backed portals because permissions and authentication are built in.

Can I use my own data source with Softr?

Yes — Softr connects natively to Airtable, Google Sheets, HubSpot, SmartSuite, SQL databases and more, and can combine multiple sources in one app.