SparkToro is an audience research tool that shows what your customers read, watch, follow and listen to.
SparkToro answers the marketer’s oldest question: where do my customers actually pay attention? Search any audience by demographics, interests or the sites and social accounts they engage with, and get data on the podcasts, newsletters, YouTube channels and social accounts that reach them. AI features summarize audience insights and suggest campaigns. Built by Rand Fishkin, it replaces guesswork and expensive surveys with fast, data-driven audience intelligence.
SparkToro is freemium with a limited free plan; paid subscriptions unlock full search volume and data exports.
Marketers, PR professionals and founders planning content, sponsorships and outreach who want real audience data.
Content marketers find the newsletters and podcasts their audience actually follows for placements and sponsorships. PR teams identify journalists and creators with real audience overlap.
Search an audience by the websites or social accounts they engage with, then review the channel report to plan your first data-driven campaign.
A limited free plan is available; regular research use requires a subscription.
API access is available on higher tiers for programmatic audience queries.
Versus Similarweb or social listening tools, SparkToro focuses on audience channel discovery; it complements analytics tools rather than replacing them.
SparkToro analyzes public social and web behavior at scale, aggregating patterns into anonymized audience profiles.
Underlying datasets update on ongoing cycles; the product notes when audience data was last computed for transparency.
Audiences can be discovered by the sites they visit, social accounts they follow, podcasts they listen to and the words in their profiles.
Teams find the journalists and creators whose audiences genuinely overlap with theirs, improving pitch targeting and sponsorship decisions.
It was founded by Rand Fishkin and Casey Henry, known in the SEO and marketing community for audience-first research methodology.
Paid plans support exports so audience research flows into campaign briefs, media plans and stakeholder presentations.
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