Zapier is an automation platform that connects thousands of apps, with AI steps that draft, summarize, and route data inside every workflow.
Zapier lets users build automations, called Zaps, by connecting triggers and actions across more than seven thousand apps without writing code. AI actions can summarize text, classify leads, draft replies, and extract structured data as workflow steps, so automation handles judgment tasks as well as plumbing. Interfaces and tables give teams lightweight apps and databases that sit on top of their Zaps. The platform is the connective tissue for small businesses and teams that rely on many specialized tools. Teams often start with a single workflow and end up consolidating dozens of manual processes as they discover what automation makes possible.
Zapier is freemium: a free plan covers a small number of tasks per month and single-step Zaps, while paid plans scale by task volume and add multi-step workflows, premium apps, and AI features. Higher tiers introduce shared workspaces, faster execution, and advanced admin controls; enterprise agreements bring security review and volume pricing. Nonprofit and startup discounts are available, and billing follows actual task usage each month.
Zapier is built for operations teams, founders, and marketers who connect many SaaS tools and want automation without engineering time. It fits companies whose growth depends on keeping data moving cleanly between specialized applications. It is especially valuable for lean teams that would otherwise hire operations engineers to move data between systems.
Yes. Zapier has a free plan with monthly task limits; paid plans raise limits and unlock multi-step workflows and premium apps.
Yes. Zapier provides platform APIs and developer tooling for building custom integrations that appear alongside native apps.
Zapier leads on app coverage and ease of use, while Make offers more visual power at lower cost and n8n gives self-hosted control for technical teams.
A task is one successful action step executed in a Zap; triggers and filter checks are free, so cost follows the work actually performed.
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